Many consumers have physical problems with artificial ingredients that are included in popular fitness supplements. Among these are artificial colors, artificial flavors, and artificial sweeteners. Some have allergic reactions while others experience negative side effects from these potentially toxic ingredients. Let’s discuss these three artificial food additives and why natural substitutes are wiser choices.

Artificial Colors

Artificial Colors are dyes, pigments or other chemical substances added to an edible product in order to change or enhance its color. Colorings make foods look more appealing and match consumer expectations of what a product should taste like for a particular flavor. If one consumes a cherry-flavored drink the color expected is a deep red. However, artificial colors have great allergenic potential for many people. Others also report problems related to or exacerbating attention disorders when consuming products with artificial colors. But coloring doesn’t have to be artificial and shouldn’t be. Nature can provide food coloring and with it great benefits. For example, turmeric, which is a spice used in curry, provides natural tones from yellow to orange. Turmeric is also one of the strongest antioxidants with anti-inflammatory and anti-aging properties. Studies have shown turmeric can improve brain function, lower risks of heart disease, and even prevent and treat cancer. 

The pink color that correlates with the raspberry-lemonade flavor in American Gym Warrior’s Wolverine Pre-Workout comes from beet powder. Beet powder is rich in antioxidants, dietary fiber, calcium, iron, potassium, folate, and manganese, along with other nutrients. Perhaps most remarkably, beets are naturally rich in nitrate, compounds that can improve blood flow and lower blood pressure, leading to notable health benefits. 

Artificial Flavors

Artificial Flavors are individual molecules made in a laboratory and designed to simulate the taste of actual food products. Because these molecules are synthetic they are not as complex as what nature creates and inturn lack the authentic taste. While our brains can’t always tell the difference between natural and synthetic flavors, our bodies know the difference. There isn’t enough information out there about lab-produced flavors and what harmful side-effects they may have on the body. However, the chemicals used in artificial flavors have many health risks such as high blood pressure, DNA damage, kidney issues, allergies, depression, and even cancer. Natural Flavors are the purer and safer option when it comes to actual taste and flavor profile without the potential negative effects. Wolverine uses natural raspberry and lemon flavors to produce its delicious taste.

Artificial Sweeteners

Artificial Sweeteners are food additives that substitute sugar for a sweet taste but with much less food energy, thereby becoming zero-calorie or low-calorie sweeteners. The FDA has approved six artificial sweeteners: Saccharin (1958) used in Sweet’N Low, Aspartame (1981) used in Equal, Acessulfame Potassium (1988) used in Nutrinova, Sucralose (1998) used in Splenda, Neotame (2002) used in NutraSweet, and Advandtame (2014). Manufacturers use artificial sweeteners over cane sugar because they’re hundreds of times sweeter, meaning less is required to sweeten a product, and hence much cheaper.

Most common among these are aspartame and sucralose both of which are used in supplements and come with their own negative side-effects. Not always immediately noticeable except in heavy or chronic users, these side-effects will vary depending on individual sensitivity. Aspartame seems to potentially cause neurological problems and as such has been decreasing in popularity. Some studies found a link between aspartame and leukemia and other blood cancers. People who have Phenylketonuria (PKU) can’t properly metabolize one of the main ingredients of aspartame, phenylalanine. Doing so can cause brain damage without treatment.

Sucralose, which has increased in popularity because of the purported better taste among the artificial sweeteners, has been shown to kill healthy bacteria in consumers. Side-effects, of course, vary by person. One of the first things users notice is an upset stomach and losing the ability to properly digest food, which are symptoms of Dysbiosis

The Natural Way

It’s not easy to formulate all-natural. But American Gym Warrior doesn’t take shortcuts with our products. We will always use the best naturally known and tested natural sweeteners. We utilize honey powder and some stevia to sweeten Wolverine Pre-Workout. Many months of formulating and testing with volunteers went into dialing in the right taste and carbohydrate fuel for the formula. We hope you love the taste of Wolverine as much as we do. 

American Gym Warrior is committed to using all-natural ingredients in our supplements. We are passionate about providing healthy products that will provide the performance and health benefits you need without compromising your body. For more information, please refer to these articles below.